Eleven times the price for an earlier-stage credential
The standard GSEC path is the SANS SEC401 course at $8,525 to $8,645 plus a $999 certification attempt, putting the all-in figure around $8,700 before travel. GIAC's pricing structure is built to route candidates through SANS training; attempting the exam without the course costs less in absolute terms but is priced to make the bundle the default, and nearly all candidates take the bundled path.
The CISSP exam is $749, and a complete self-study stack (the Official Study Guide plus official practice tests) adds under $150. The GSEC's standard path costs more than eleven CISSP exam fees, for a credential that GIAC itself positions at the foundational-to-intermediate level. Employer reimbursement is the dominant funding source for SANS courses, and that fact is doing most of the work in keeping the model viable.